Construction Manager Pro

  Value Engineering focuses on optimizing the overall value of a project by improving functionality and reducing costs without sacrificing quality. Here's how Value Engineering is typically applied in commercial retail design and construction projects: 1. **Cost Reduction**: Identify ways to reduce costs while maintaining or improving quality and performance. 2. **Functionality Improvement**: Evaluate the design and construction methods to enhance the functionality and usability of the retail space. 3. **Material Selection**: Recommend alternative materials that provide the same or better performance at a lower cost. **: Recommend alternative materials that provide the same or better performance at a lower cost.   4. **Collaboration**: Work closely with architects, designers, and contractors to ensure all aspects of the project align with value engineering principles.   Value Engineering is a critical aspect of commercial retail projects, ensuring that the fin...

The New Rules of Marketing and PR,   by David Meerman Scott My notes from this book. I downloaded it from the free public library on my iPhone's Kindle app.  Engineering-driven companies in the industry create truly useful content for customers. You're going to be seen in a great light and with a great spirit.  You've got to love it. If content sells concrete content can sell what you have to offer, too! PR should be  targeting . Plugged in  bloggers. Online news sites Consultants who reach the targeted audiences who are looking for what we have to offer.  Blogs, online videos, eBooks, new releases, and other forms of online content let organizations communicate directly with buyers in a form they appreciate. Twitter, Facebook, LinkedIn. What visitors want is content that first describes the issues and problems they face and then provides details on how to solve those problems.  Publishers  Who are my  readers? How do I reach them? ...