The New Rules for Marketing and PR notes
The New Rules of Marketing and PR, by David Meerman Scott My notes from this book. I downloaded it from the free public library on my iPhone's Kindle app. Engineering-driven companies in the industry create truly useful content for customers. You're going to be seen in a great light and with a great spirit. You've got to love it. If content sells concrete content can sell what you have to offer, too! PR should be targeting . Plugged in bloggers. Online news sites Consultants who reach the targeted audiences who are looking for what we have to offer. Blogs, online videos, eBooks, new releases, and other forms of online content let organizations communicate directly with buyers in a form they appreciate. Twitter, Facebook, LinkedIn. What visitors want is content that first describes the issues and problems they face and then provides details on how to solve those problems. Publishers Who are my readers? How do I reach them? ...